Privacy Policy

This Privacy Policy explains how The Leads Pool (“we”, “us” or “our”) collects, uses and protects personal information when you visit this website, contact us, or request sample leads. By using this website you acknowledge the practices described below.

1. Scope of this policy

This policy applies to information collected through this website. The Leads Pool provides marketing and lead generation services to insurance agencies in the Medicare and Final Expense markets, and this website is aimed at those agencies and their representatives. Consumer-facing campaign pages or forms, if any, may be covered by their own privacy notices.

2. Information we collect

Information you provide to us. When you complete a contact form or request sample leads, we collect the details you enter, which may include:

• Your full name and business email address
• Your agency name and phone number
• Your preferred vertical (Medicare or Final Expense) and target geographic market
• Campaign requirements and any message or other details you choose to share
• A record of your consent to be contacted

Information collected automatically. Like most websites, our website and hosting systems may record technical information such as your IP address, browser and device type, the pages you view, and the date and time of your visit. This helps us keep the website secure and working properly.

3. How we use your information

We use the information we collect to:

• Respond to your enquiries and follow up on your requests
• Review sample lead requests, assess fit by vertical and market, and set up campaigns
• Communicate with you about our services
• Operate, secure and improve this website
• Meet our legal and regulatory obligations

4. Contact form and sample request data

Information you submit through our forms is sent to our team by email and may also be stored within our website systems. We use it only to handle your request and to communicate with you about it. You will only be contacted where you have agreed to this by ticking the consent box on the form.

5. Sharing your information

We share personal information only where needed to run our business and website. This may include service providers that help us with website hosting, email delivery, security and similar services, who may only use your information to provide those services to us. We may also disclose information where required by law, to protect our rights or the safety of others, or in connection with a merger, sale or reorganisation of our business. We do not share the personal information you submit through this website with third parties for their own marketing purposes.

6. Cookies and tracking

This website uses cookies and similar technologies that are necessary for it to function, such as those used by WordPress to keep the site secure and working. If we add analytics or advertising tools in future, we will update this policy and, where required, ask for your consent. You can control or delete cookies at any time through your browser settings, though some parts of the website may not work as intended if you block them.

7. Data retention

We keep personal information only for as long as we need it for the purposes described in this policy, including to respond to your request, manage our business relationship with you, and meet legal, accounting or reporting requirements. When it is no longer needed, we delete it or make it anonymous.

8. Security

We take reasonable technical and organisational steps to protect personal information from loss, misuse and unauthorised access. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

9. Your rights and choices

Depending on where you live, you may have the right to access the personal information we hold about you, ask us to correct or delete it, object to or restrict certain uses, withdraw your consent at any time, and opt out of further communications from us. To exercise any of these rights, contact us using the details below. We may need to verify your identity before acting on your request. You can unsubscribe from marketing emails at any time using the link in the email or by contacting us.

10. Links to other websites

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites, and we encourage you to read their privacy policies.

11. Children’s privacy

This website is intended for business users and is not directed at children under 18. We do not knowingly collect personal information from children.

12. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page shows when it was last changed. Please check back periodically, as continued use of the website after changes means you accept the updated policy.

13. Contact us

If you have any questions about this Privacy Policy or how we handle your information, please contact us:

The Leads Pool
Email: [business email placeholder]
Phone: [telephone placeholder]